Designer Tinker Hatfield announced at the Jordan Brand Flight Lab
in New Orleans that the self-tying laces worn by Marty McFly in the 1989 movie
“Back to the Future II” will arrive in 2015.
According to the blogpost of ShawnKnight, self-tying laces will arrive in 2015 which just happens
to be the exact year that McFly and Doc Brown visited in the movie. Delaying the
laces until 2015 could be a deliberate move on Nike’s part to drum up even more
interest but that’s only speculation at this point.
In
2010, Nike applied for a patent for automatically lacing trainers, which
provides a set of straps that can be opened and closed automatically to switch
between a loosened and tightened position of the upper. The system also
includes an automatic ankle cinching system that will automatically adjust an
ankle portion of the upper.
After
a year, Nike launched Nike Air Mag, a replica of the pair worn by Marty McFly
and inspired by the film“Back To The Future”. A total of 1,500 pairs were sold.
The revenue from the sales of the sneakers, which reached almost $6 million,
went directly to Michael J. Fox Foundation, which is dedicated to the research
and development of permanent treatment for Parkinson’s disease.
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